selling experience of Gram Tarang product

GRAM TARANG CONNECT IN LOCAL MARKET

GRAM TARANG is a part of “Centurion Group” which is currently operating in South East India where it has a widespread field network across villages and semi urban places. It was started in 2006-07. Gram Tarang is divided into 3 broad categories like Gram Tarang Employability Training services, Gram Tarang Financial Services, and Gram Tarang FMCG products.

IN FMCG products it deals with variety of detergent powder, hair oil, shine cream, relax balm, soap, amla oil, cool oil, mosquito coil, etc.

Local market refers to the market in which Gram Tarang products are sold. Basically in southern part of Odisha, and  mostly in nearby villages of Paralakhemundi like Upalada, Gurandi, Rayagada, Ganda Hati, Gosani, Machamara, Badagaon, Karadasinghi, Tatipeti, Rasur, Katalkoitha, Ranipentha, etc.

In most villages the population is around two to four thousands, but villages like Gurandi, Rayagada the population is around seven to ten thousands. in these villages various FMCG goods of HUL and ITC are already available, so it’s a big challenge for Gram Tarang to capture the market which are already been captured by HUL and ITC.

Because Gram Tarang is new to the market it basically refers to personal selling, and also through SHG, co- operative society which create awareness of product among the people.

Most of the products are made by SHG groups , which ultimately cost effective for people as well as for the organization.

SELLING EXPERIENCE

Selling of Gram Tarang product in markets are depending upon person to person. It was 1^st experience of me to sold the GRAM TARANG products (Door to Door) in rural market. At the starting stage, I faced many difficulties, but after some experience I reduced my way of selling. First I sold GRAM TARANG product in gurandi village. Then I sold it in BADGAON, one of the SHG group head helped me a lot to sell the product. Mostly people are required detergent product.

One day I was gone CHANDRA GIRI, 65to 70 k.m distance from here (CSREM). Where I was sold maximum products. if you go to Chandragiri, then you cross Tibetan colony. Tibatan people behavior is polite and they are also helping.

At the starting stage to till now, where I sell product I convinced them, I am a PGDM student studing in CSREM. But most people knows about JITM. That’s why I feasible of them, I am a student of JITM and the interesting thing is that people are astonished you are PGDM student but you sell product. That time my approach was I am not coming here to sell product as like sells man. 

Approach to villager and describing the purpose of selling, my identity and telling all the details about the product . One of our marketing subject, few marks are product selling.

Mostly people are purchasing detergent product. The quantity of shine cream is not better than its price. I got much of knowledge to sell door to door product.

Gram tarang product is very good product in rural market. if, we take proper step of its overall strategy then it will more selling product in rural and urban market.

Ø  Few product price should be reduced

Ø   Enadu coconut oil price should be reduce

Ø   Try to improve the quality of shine cream

Ø   Try to decrease the rate of shine cream.

Ø   Jasmine, rose, sandal and herbal soaps are more salable product. if, the packaging style improve then it will be the more salable product in rural market.

Ø  Though the bath soap has created a good brand name among the villagers its packaging has to be improving a little.

Ø  The packaging of Ultra clean magic detergent powder has to improving a lot; though it is a good quality product, it is unable to attract the customers because of its packaging style.

Ø  The health care mosquito coil is very effective but it smokes a lot .So some steps must be taken to reduce the amount of smoke it generates.

Ø  The mosquito coil quality is not better. it have not proper burned to end process.